Masafi Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words

Masafi Marketing political program - Essay ExampleMasafi fruit management team has effective designed the logo keeping in the view of mineral water. It effectively simplifies the quality of a product. The mineral water is 100% germ relax and effectively tested in laboratory. Usage of hot-fill technology enables to maintain strength of various flavours in the mineral water. Attractive packaging of a product increases the product popularity and identity. Mineral water bottles of each flavour lose a particular coloured cap which has created the benchmark within the industry. Constant introduction of several products is a good product extension strategy, but it is recommended that the R & D team and the product management bring to monitor the quality factors of every product. In an addition Masafi should desperately target the ball-shaped market is they had continuously implemented unique marketing strategies in their business practices. Resources and Recommendation Product strate gy consists of planning and execution. These twain are key resources for product strategy. The planning and execution of product strategy takes place in a complex competitive market. Masafi has implanted these resources in the strategy effectively. They have effectively planned and execute the product diversification strategy. It is highly recommended that the product strategy process must be assessable. Moreover they should involve alone the stakeholders in this strategy process and should have definable checkpoints. Product Life Cycle (PLC) Product behavior cycle is an important tool in coiffe to determine the life cycle of a impudently developed product. Masafi offers Natural Mineral water, Potato chips, Basmati rice, Fruit juice and Facial tissues. These products have a brief life cycle. As day by day the market place...The organization is looking to dominate the global market place by extending their product line. The pure and natural water from the down wells and mountai ns in Ras AL Khaima is the biggest competitive advantage of the company. The organization has settled the price of every product at a premium price against the high quality of products. The organization is known for its effective CSR activities across UAE. taint extension and constantly developing new products has some drawbacks too. It is difficult for the organizations to deliver a large order within the deadline without effective logistic and supply chain structure. Masafi uses traditional distribution strategy. In starting eld the organization had to face several environmental regulation issues. Masafi used to pack their product in poly ethene packages. The environment rules and regulations have affected the brand image of their organization. Finally extensive research and introduction of darling packaging has overcome the poly ethylene packaging issues. Now-a-days Masafi is organizing several CSR activities in order to achieve huge genius in the business field.