Marketing Management Research Proposal Example | Topics and Well Written Essays - 2750 words

Marketing Management - Research Proposal Example This paper provides an overview of the crisis encountered by Sainsbury's and aims to assess the company's recovery plan. Furthermore, this paper analyses the firm's internal and external environment through the use of analytical tools such as the PEST and SWOT methods of analysis. In view of the results of the industry analysis, this paper also recommends some strategic options that the company may undertake in order to facilitate its full recovery. Sainsbury's chain of supermarket was once the market leader in the UK supermarket sector. However, it currently occupies the third place, behind its major competitors Tesco and ASDA. The firm has been struggling to keep hold of its market share since the mid-1990s. With this, the company posted dramatically declining profit margins (Wikipedia 2005). Indicative of Sainsbury's lackluster performance, the firm's pretax profit as at end-March 2005 plunged by almost 98% year-on-year, from 610 million in 2004 to only 15 million (Profits collapse at Sainsbury's 2005). To note, it would have generated a negative bottom-line if not for the extraordinary gain on the disposal of its subsidiary in the United States (Wikipedia 2005). According to recently appointed Chief Executive Justin King, the bleak financial result is attributed to Sainsbury's diminishing competitive edge. He cited that in the past years, as the company's competitors have substantially improved, Sainsbury's failed to keep up. (Madslien 2005) Recovery Program In view of the much needed improvement in the company's operations and marketing strategy, King spearheaded a 400-million recovery program. The proposed program covers a three-year period and aims to enhance Sainsbury's marketing strategy (Profits collapse at Sainsbury's 2005). To start off, King launched a direct mail campaign to about a million customers as part of its business review. This is undertaken in order for the company to be aware of customers' expectations as well as identify the critical areas for improvement. The result of this campaign was consistent with the contention of retail analysts that Sainsbury's has severe problem ensuring stock availability. (Wikipedia 2005) This perceived weakness as revealed by the business review is immediately communicated to all store managers. Aside from this, the outcome was also announced publicly and was generally well received by the market and the media. With this, King pushed through with the recovery scheme by laying off about 750 headquarter staff and recruiting around 3,000 shop floor staff to ensure quality customer service and efficient replenishment of stocks. Since the firm's main problem is keeping shelves fully stocked, Sainsbury's management activated two distribution centres to enhance logistics and address issues on stock availability (Wikipedia 2005). It was also reported that Sainsbury's opted to end its ten-year contract with Accenture. After the system in place was deemed ineffective, the firm decided to bring its IT infrastructure back in house over the upcoming months (Ranger 2005). Apart from this, Sainsbury's also announced the halving of the fund allocated for dividends. This is because the firm's earnings would be plowed back to finance the recovery program. (Wikipedia 2005) In addition, to keep up with the competition, King appointed industry experts to join the

An Explanatory Writing Essay Checklist That You Can Follow

An Explanatory Writing Essay Checklist That You Can FollowEnabling or clarifying your point of view with the purpose of your explanatory writing essay is perhaps one of the more important factors that you should have in mind before you set out on your masterpiece. The reason is that it will then be much easier for you to concentrate on the main point or theme of your article and not on making sure that your piece is done correctly or a good idea. And if you only do the exposition half-heartedly, it won't be much of an article after all.For example, you are going to write an article about how the supermarket chain store Sainsbury's serves a better price compare to the other grocery stores. You start off with a good explanation but make your point of view sound so favorable that the reader can no longer resist it. So, without due caution, you may wind up in a world of hurt.Here are some pointers that you can follow when you are writing your own explanatory writing essay. Remember, it i s for you to know how to keep track of your task because it is not going to be easy. And just because you can call a ghost writer does not mean that you have to.First, the assignment should be the first thing that you write. If you feel like writing an essay on the topic, then you may go ahead. After that, you must outline it according to its content and write a recapitulation of what you have written.Make sure that it is your own essay and not plagiarized. Once you feel like doing this, make sure that the sources for your materials and in which way you used them. In addition, if you want to be really accurate, make sure that you check the sources and the places from where you have drawn your examples.In a minute, your essay is going to look very much different from an essay you are used to writing. You don't want your readers to lose any interest. In a sentence, just add value to what you are going to write and leave the rest up to your interpretation. And don't forget to close wit h an informative and motivating conclusion.One last thing to remember is that you may have to write multiple essays. But don't rush at it. Just do as you have outlined earlier and work at it. If it is good enough, you may continue to write articles for several publications and as such, you may be able to enjoy higher recognition and prestige.

Free File Sharing Essay Example | Topics and Well Written Essays - 750 words - 1

Free File Sharing - Essay Example In this light, all parties involved in the sharing tend to believe that the internet is a free place for them to give away file to their friends and other interested parties. This occurs especially with the new technologies that are coming up, such as peer-to-peer file sharing and other sites. With such events transpiring, some unscrupulous file owners tend to sell the said files for a profit that they get to spend and rip off the original owners of their dues, both in terms of moral support and financially (Biron). This is tantamount to physical and practical theft, which on a moral scale, and according to social norms, is wrong. In addition, morally, it is innate for one to conform to social norms, of which downloading of copyrighted materials is analogous to looting of physical property due to the awareness of the wrongdoing. However, ignorance is no defense and is bliss thus; sharing of copyrighted material over the internet makes, those participating in the issue believe they ar e doing right, but it is wrong. Free file sharing of copyrighted materials leads to the loss of revenue to the all that are involved (Debatepedia). This is concerning the artist not making the amount of financial remuneration that is they should receive. In this light, the artists lose their revenue on a massive scale, meaning that the artists are robbed of their dues, which translates to poor living standards of the said parties. As a result, it is wrong of an individual, in his or her right mind, to deprive another of their deserved standards of living. In relation to the government, the artists that own the copyrighted materials end up making less amounts of money. For this reason, the government rates, which tend to charge higher taxes for increased amounts of revenue, charges the artist less. This means that the government loses large amounts of funds to the pirates that share files for free

Unusual Article Uncovers the Deceptive Practices of Mla Formatted Research Paper

Unusual Article Uncovers the Deceptive Practices of Mla Formatted Research Paper The Tried and True Method for Mla Formatted Research Paper in Step by Step Detail The fundamental step is to pick a topic that interests you. When you have collected the mandatory information, the next thing to do is to prepare bibliography cards so you can document the source of information. Step 2 Locate Information and store in one location. The info in a library is endless. What You Can Do About Mla Formatted Research Paper Beginning in the Next 9 Minutes Together with the headers, you may use the title text on the left side of the webpage and the quantity of the webpage, at the proper side for an organization. MLA title page rules are in fact very easy. It is not required in a standard MLA report. A refined title page isn't as unreachable as it may seem. 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The paper layout also needs to be correct and as stated by the instruction of the tutor or professor. Gathering Information You require the best sources available to finish a well-written research paper on autism. Research is a fundamental portion of nearly every profession. Research papers are intended to evaluate and assess the comprehension of students in some specific topics. So, first of all, a college research paper has to be informative. If you're searching for an excellent example of an exploratory research paper, your school's library is a remarkable place to look. College students are predicted to deliver premium quality research papers that fulfill strict requirement as to contents and form. Many students that are thinking about how to compose a research paper also have to be critical on the subject choice. If you choose to get a research paper from our site, you are going to get a wide selection of advantages. You can do research in a number of various ways. Secondly, furthermore, it is important to start on writing new research papers when well-rested and in a superb spirit. Social sciences like psychology, on the flip side, utilize a method named American Psychological Association which may also be known as APA. Over the span of your academic career, there'll be occasions when you must quote the words of others in your writing. The title page is the first thing anyone notices and it's important that you create a long-lasting impression with yours. The very first thing you need to think of is your topic. You ought to have a last topic in hand with almost all the references necessary for the topic to be written. Getting the most of the format is all up to you but it is going to be beneficial to your writing process. Therefore, it's better and safer for you to be skilled in a ll of the format structures, simply to be sure! Once you comprehend the simple format, it is extremely simple to correctly compose a proposal for college. 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Why Almost Everything Youve Learned About Academic Writing Essay Topics Is Wrong and What You Should Know

Why Almost Everything You've Learned About Academic Writing Essay Topics Is Wrong and What You Should Know The abstract essay edit should be written in quick and have the capacity to explain the entire report in a couple of words. Moreover, for the ideas in your piece to earn sense, they have to have a feeling of direction. Take your time with the ideas that you would like to imply in your part of writing. The motive of your essay is essential to be regarded as as it can identify whether it's possible to be of help to the individuals who want a specific educational reference. The 30-Second Trick for Academic Writing Essay Topics Sum up all of the information which you have presented so that people are able to identify whether your conclusion has lived up to the content of what you've written. 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