'Cocacola Marketing Strategy Essay\r'

'For example, for a pack of 375mL x 18 cans of Coca-Cola soft drinks it is priced at $9. 98 preferably of $10. 00. This pricing strategy makes consumers perceive the products to be cheaper. promotional strategies The argument uses a lay out of promotional activities, shown in the table below. Promotional strategy Explanation of promotional strategy Advertising The Coca-Cola participation uses announce as its main source of increasing consumer aw beness. It mainly uses the telly. There are many television advertisements on Coca-Cola products. This source allows the go with’s products to reach a large audience.\r\nThe up-to-the-minute television advertisement for Coca-Cola soft drinks was the `You roll in the hay you want it’ advertisement. One of the older star are ` If you drink it, you get breach of life’ The company also uses the radio as another source of advertisement. This is a cheaper source of approach compared to the television. Recently, th e company benefited from its affaire in the world’s renowned games such as the Olympics and the FIFA World Cup. Where millions were observance these games, the business had substantial advertising and promotions of the company’s brands.\r\nThe cost of advertising every(prenominal) limit the past 3 years is shown in Fig. (11). Cost ($ mil) YearFig. (11) The Coca-Cola Company’s advertising costs Personal selling every(prenominal) year, The Coca-Cola Company has a highly educate sales team, which acts as a part of the company to the retailers. This strategy helps to maintain swear out and product loyalty. It has been demonstrated by the business to be highly effective. Publicity In February 2003, Vanilla Coke was released to the media as a news brief outlining the huge advance achieved by the business (from the Sydney Morning promise 14th February 2003).\r\nThis helped The Coca-Cola Company to strengthen the mental image of the business’s product s. Place of dissemination The Coca-Cola Company sells its products to bottling and canning operations, distributors, vetorage wholesalers and some fountain retailers. These then distributes them to retail outlets, milk bar and corner stores, restaurants, flatulence displace and newsagents. The Coca-Cola Company Wholesalers/distributors Retail/corner stores Restaurants, petrol stations Consumers The Coca-Cola Company’s distribution transmission channel Place strategies\r\nPlace strategies Explanation of place strategy Indirect distribution. The Coca-Cola Company uses intermediaries in its distribution. That is, the company does not sell its products immediately to its consumers. Intensive distribution The Coca-Cola Company uses the intense distribution strategy. The business’s products are sold in almost every outlet including: · retail outlets · small shops · restaurants · petrol stations · newsagents · schools · sports and entertainment ve nues· from vending machines (v) monitor ;amp; Controlling\r\n'