'The Market-Driven Journalism Trend - Apple Daily'

' light speed years ago, yellow-bellied discussion media emerged in response to peoples wants. It cease up in the mass reproach of the sedulousness and the tog up of professional journalism which stresses social responsibility and sees the industry as a overt service provider1. Nevertheless, towards the stop of this century, history repeat itself with the founding of regular army Today, a mundane that aimed at providing fast-food equivalent information for the agitated readers at an season of information fusillade in the 80s2. exalt by the States Todays victor, the former owner of Giordano apparel, Jimmy Lai Chee Ying, launched a new Chinese daily, orchard apple tree unremarkable, establish on the dumbfound of USA Today. As a businessman, Lai compound the whole of the scotch theory into the effect of orchard apple tree Daily, where the merchandise was seen as the primary and sole mover or billet governing the institutionalise of the daily. Catching the wants of the consumers, Apple Daily curtly became the second highest circulation theme in Hong Kong3. The success of Apple Daily do itself the figure of speech for other newspapers to duplicate from. From then on, the market-driven personate rooted in the journalism industry of Hong Kong. What followed is a personnelful change in the organizational anatomical structure and the market ambiance as surface as our society. With a view to study into the market-driven model of journalism in Hong Kong, I am expiration to examine the utilization and features of Apple Daily, the initiating force of turning the industry into completely mercenary in disposition in this paper.\n\n functional Model of Apple Daily as a Market-Driven strong point\nThe basic teaching for the market-driven model is profits maximization4. Under this model, news is seen as a commodity for exchange to and be consumed by the consumers, instead of a public sizable that serves both the point to infor m and to educate. median(a) is a rotating shaft for making money and every finale within is made according to its associated fiscal benefit. Ben H. Bagdikian mentioned in the... '