introduction to marketing

Marketing: the delivery of customer value at a profit Marketing Vs Selling: Selling occurs only afterwards a harvesting is produced. Marketing starts long before a company has a overlap. Core Marketing Activities Product victimization R & D Communication Distribution Pricing function TRANSACTION MARKETING: trading of values between parties (either financial or barter transaction) RELATIONSHIP MARKETING: the process of creating, maintaining and enhancing sinewy value-laden relationships with customers and other stakeholders Marketing Management: The analysis, planning, implementation and control of programmes conditioned to help merchandise. MARKETING MANAGEMENT CONCEPTS The production imagination The product invention The change concept The Marketing concept The friendly marketing concept The production concept It holds that management should center on on modify production and distribution efficiency because cust omers favor products that are easy and highly affordable (it is behind selling). This concept works wagerer when demand exceeds supply. The product concept Consumers favour goods that offer quality, performance and features.

In that respect we should devote our free energy in improving products (companies that prepare good research and maturement and technology follow this concept). It tail assembly lead to marketing myopia. The selling concept Consumers will non buy rich of a product unless we undertake a large-scale selling and promotion effort (i.e. unsought goods: encyclopedias, insurance). It aims on creating sales proceedings in th! e short- line not twist relationships. The Marketing concept Adding value to the customer much efficiently and more effectively than competitors. The focus is on customer take aims, and creating long enclosure relationships (i.e. Toyota). It works better when there is a clear lead and when customers know what they want. The societal marketing concept...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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